News

3rd Ave, the dining, entertainment, and home goods heart of Burlington, announced that James Joseph Salon & Xtend Barre are now open. Void of run-of-the-mill chains, this specialty store-lined boulevard features goods crafted by artisans and high-end brands including Wegmans, The Bancroft, Tony C’s, Kings, Osteria Nino, Bedford Farms, Boston Interiors, Cambridge Savings Bank, 18|8 Fine Men’s Salon, Redstone American Grill, Quinstance, Mitchell Gold + Bob Williams, Kohler Signature Store, FLOR, DAVIDsTEA, Dover Rug, The Shade Store, James Joseph Salon, Xtend Barre, and XFINITY with Jenny Boston & LunchBOX opening this fall.

“We are excited to have James Joseph Salon & Xtend Barre open at 3rd Ave. Both businesses bring unique concepts to the community and our dynamic tenant lineup,” said Michele Santorelli, Marketing Manager for Nordblom Company.

If you’re expecting just another barre workout, think again. Xtend Barre (www.xtendbarre.com) is Pilates and dance amplified. It brings in elements of dance, ballet and Pilates to create an adrenaline-fueled workout that strengthens, lengthens and chisels the body. Each class features an elegant yet energetic combination of movements that enhance flexibility, improve balance, and challenge the core. We take pride in our clients’ sweat and guide them to jaw dropping results by doing everything we can to keep their bodies on point in the studio and beyond. Based out of Boca Raton, the Burlington studio will be the second to be established in Massachusetts, the first being on Newbury St. in Boston.

“From a young age, I knew I exhibited the entrepreneurial spirit all business owners speak of. Upon graduating college, I took the corporate route but always knew deep down my passion was to own my business one day,” said Christina Zichelle, Owner of Xtend Barre Burlington. “When I started taking barre classes, it changed my life from a physical and mental standpoint, it was the best exercise I had come across. I came across Xtend Barre after reading an article on the founder and creator, Andrea Rogers, and knew this was a business I had to be involved with. I decided to take a risk and leave my cushy corporate job before the age of 30 to follow my dreams. 3rd Ave is a great home for Xtend Barre and we couldn’t be more excited to bring this new barre concept to the community!”

James Joseph Salon (www.jamesjosephsalon.com) has been providing customers with cuts, colors and other hair services, along with the highest quality of customer service since 1997. Founded on Newbury Street, Boston, the company has grown to 6 locations in Massachusetts including their latest additions in Burlington and Lynnfield. The stylists are highly trained in today’s latest hair trends and pride themselves on continuing to learn how to bring the perfect style to both women and men.

“It’s so exciting to be opening my newest James Joseph Salon in Burlington. I know that our Newbury Street fashion will bring a lot of flair to the Burlington residents and community at 3rd Ave,” stated Michael Barsamian, Founder and CEO of The Belgrade Group, owner of the James Joseph brand. “Come experience unsurpassed hair care and personalized service from James Joseph Salon, Boston’s most award-winning hair salon since 1997.”

Called the “South End of the Suburbs” by the Boston Globe, 3rd Ave features independent and high-end eateries, unique home good stores along with many other retail and service shops. For more information about 3rd Ave, visit www.3rdAveBurlington.com.